Andrea White discusses the difference between sit-on-top and traditional kayaks when choosing a kayak. HELEN COMER AND NANCY DEGENNARO/ DNJ

Paddlers and anglers have a new place to shop in Murfreesboro.

Hook 1 Outfitters — known in Middle Tennessee for expertise in retail kayak and fishing gear — opened its second location at the former Marti & Liz shoe store.

You’ll find recreational kayaks, whitewater kayaks, pedal-driven kayaks and paddle boards as well paddles and other essential accessories.

"The new store has given us the opportunity to branch out even more," said Chris Conder, manager of the Murfreesboro location.

Hook 1 has a substantial online business, too. With the large space of the new store, the company has moved warehouse operations to Murfreesboro.

"The headquarters is pretty much here now," Conder said.

Hook 1 began as a kayak and fishing accessories store. Before fishing kayaks became mainstream, anglers would have to buy add-ons to be able to hold rods and supplies.

As kayak manufacturers began adapting boats to suit the needs of anglers, Conder said Hook 1 "evolved with the industry."

Conder said the larger retail store allows for expansion of offerings beyond what the Hendersonville location sells.

Find a wide selection of Columbia apparel at Hook 1 outfitters in Murfreesboro. More will be added in the coming months.

"We’ll be selling even more camping gear … from food and LEDs to hammocks, sleeping bags and tents," Conder said. "Right now we’re trying a few things we don’t have (at the other store)."

Over time, Conder said the store will expand and offer even more gear, depending on what customers need.

Hook 1 is also an authorized dealer of Columbia and NRS apparel, especially clothing specifically geared toward paddlers. There’s also a wide selection of certified personal flotation gear.

In the near future, Conder said they hope to begin offering classes and seminars geared toward outdoor enthusiasts — from paddling techniques to first aid — as well as work with scout troops.

For several years, Hook 1 has partnered with the Tennessee Scenic Rivers Association for water safety classes. In 2018, a family that took one of the classes was able to rescue teenagers from the Harpeth River, said Hook 1 instructor Andrea White.

Even before opening the Murfreesboro store, Hook 1 has already partnered with Outdoor Murfreesboro, a city-run department geared toward promoting natural resources, and the Stones River Watershed Association, White said.

To keep up with events, follow Hook 1 Outfitters at facebook.com/HOOK1MBORO, twitter.com/Hook1KayakFish and instagram.com/hook1kfg, or visit kayakfishinggear.com.

For now, hours will be 10 a.m. to 8 p.m. Monday through Thursday, 10 a.m. to 9 p.m. Friday, 9 a.m. to 9 p.m. Saturday and 11 a.m. to 6 p.m. Sunday.

Reach reporter Nancy DeGennaro at degennaro@dnj.com and follow her on Twitter @NanDeGennaro.

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